The Off-Road & Adventure Show is the first event of its kind and has always focused on outdoor activities and healthy lifestyles since its inaugural show in 2014. The Show gets more people outdoors and active, and in turn improves the quality of life for everyone in the region.

It has been scientifically proven that sports and positive experiences make us happy. The outdoor lifestyle is all about experiences – whether you are taking part in sporty challenges, exploring a new country, or just spending quality time with family and friends. Product experiences are an essential part of the event because of this.


  • Off-Roaders
  • Motocross, Quad & ATV Drivers
  • Outdoor Lifestyle Enthusiasts (fitness, nutrition, yoga, food)
  • Outdoor Gear
  • Campers
  • Cyclists
  • Hikers
  • Climbers
  • Runners
  • Equestrians
  • Travellers
  • Social Outdoor Clubs
  • Government Organisations
    … and more

The Off-Road & Adventure Show brings different industries together under one umbrella for everything related to the outdoors. The event is a consumer show with activities and retail, allowing exhibitors to showcase their products or services, as well as providing the opportunity for guests to interact with them. Visitors experiencing and interacting with the brands and products first-hand are at the heart and soul of the event. This interaction will ensure an entertaining and thrilling event for the whole family with great branding and awareness opportunities for companies.

In 2016, his Highness Sheikh Hamad Bin Hamdan Bin Muhammad Al Nahyan who is one of the UAE’s biggest car enthusiasts and owns one of the worlds most famous car collections, honoured us with his visit . He especially enjoyed the Best 4×4 Competition and the cars on display. 

His Highness Sheikh Hamad Bin Hamdan Bin Muhammad Al Nahyan (right) and Daniel Birkhofer, organiser of The Off-Road & Adventure Show (centre).