The 4×4 Adventure Show is the first event of its kind and has always focused to bring poeple together from the off-roading community, outdoor activities and adventure since its inaugural show in 2014. At its new location XQuarry we want to grow it to the biggest desert gathering of its kind in the region.

It has been scientifically proven that sports and positive experiences make us happy. The outdoor lifestyle is all about experiences – whether you are taking part in sporty challenges, exploring a new country, or just spending quality time with family and friends. Product experiences are an essential part of the event because of this. Meet link minded people from clubs, shops, garages, car brands… and have an adventurous day out and away from the cities.


  • Off-Roaders
  • Motocross, Quad & ATV Drivers
  • Outdoor Lifestyle Enthusiasts (fitness, nutrition, yoga, food)
  • Outdoor Gear
  • Campers
  • Cyclists
  • Hikers
  • Climbers
  • Runners
  • Social Outdoor Clubs
  • Government Organisations
    … and more

The Off-Road & Adventure Show brings different industries together under one umbrella for everything related to the outdoors. The event is a consumer show with activities and retail, allowing exhibitors to showcase their products or services, as well as providing the opportunity for guests to interact with them. Visitors experiencing and interacting with the brands and products first-hand are at the heart and soul of the event. This interaction will ensure an entertaining and thrilling event for the whole family with great branding and awareness opportunities for companies.