The Off-Road and Adventure Show is the first event of its kind, and has been focusing on outdoor activities and a healthy lifestyle since its inaugural show in 2014. The Show has been consistently removing entry barriers and getting more people outdoors and active, thus improving the quality of life for people in the region.

It has been scientifically proven that sports and positive experiences make us happy. The outdoor lifestyle is all about experiences – no matter if it’s sporty challenges, exploring new countries or just spending quality time with family and friends. Therefore product experience is an essential part of the event.


  • Off-roaders
  • Motocross, Quad & ATV drivers
  • Outdoor Lifestyle enthusiasts (fitness, nutrition, yoga, food)
  • Outdoor gear
  • Campers
  • Divers
  • Cyclists
  • Boaters
  • Fishers
  • Hikers
  • Watersport lovers
  • Climbers
  • Runners
  • Equestrians
  • Travelers
  • Social Outdoor Clubs
  • Government Organizations
    … and more

The Off-Road & Adventure Show is the first event of its kind in the region, bringing together different industries under the umbrella of outdoor activities. The event is a consumer show with activities and retail, allowing exhibitors to showcase their products or services as well as providing the opportunity for guests to interact with them. Visitor experience and interaction with the brands and products are the heart and soul of the event, with guests being able to experience the products and services rather than merely spectating. This interaction will ensure an entertaining and thrilling event for the whole family and great branding and awareness opportunities for companies.

2016 one of the UAEs biggest car enthusiast gave us the honor of his visit his Highness Sheikh Hamad Bin Hamdan Bin Muhammad Al Nahyan who owns one of the worlds most famous car collections. He enjoyed especially the best 4×4 competition and the cars on display. 

His Highness Sheikh Hamad Bin Hamdan Bin Muhammad Al Nahyan (right) Daniel Birkhofer organizer of the event (middle)